Business Majors: Be Unique in 2014 or Be Overlooked

More than 20% of U.S. bachelor’s degrees awarded are in the field of business. Let’s put this in perspective – I went to a tiny university (with a great women’s basketball program obviously) and an enrollment of right around 2200. There are close to 60 different majors. Really, how do you pick what is right for you? Let’s magnify this, if I were to walk down the street to the Goliath of state schools, The Ohio State University, with an enrollment of over 50,000 – there are hundreds of majors. With 1/5 of all undergraduate degrees coming from the same field and hundreds of options out there, how is it that “Business” has taken the millennial generation by storm.

Well we as Americans take pride in capitalism. I think. And then enter technology? The possibilities are endless to become the next big business mogul. Right?  If you find yourself in that 20%, about 400,000 per year (wow), my question is how do you differentiate? Numbers never lie, like the ESPN show will attest, and the market is clearly saturated with “you people,” myself included. Not to mention the other hundreds of thousands who will take jobs in business who didn’t even major in business! Shocking, I know.

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How do you stand out as 1 in 400,000+? That’s a tough question but there might be a few things you can tweak and make your own. Be authentic, maybe a geek in your own way. Your educational institutions want you to be successful, but not just you, they want every person in your degree program to do well. It’s good for PR of course. In turn you’re all getting relatively the same advice as your peers regarding your resume, how to interview, how to dress, social media etiquette, dining etiquette, networking tactics, and last but not least – a firm handshake. And if you don’t have the firm handshake by now my fellow business majors, I might be a little weary. Below are some tips you might not typically hear.

Tips a non 20-something might not tell you:

1. Orange is the new black: In no way am I advocating imprisonment, but I think it can relate to what is considered acceptable “business attire.” I’m over the black or navy suit requirement. Let’s be honest, when you walk into a career fair for business majors it feels stiff. How many box-like dark pieces of clothing can we wear? Maybe even take a page out of RGIII’s book and find some creative socks.

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2. Your resume: Have you followed what your educational institution has put forth as a template? Insert name here, company, appropriate bullet points, etc. This might not be a “novel” idea but has it occurred to you that everyone else in your class will be giving recruiters the same dull sheet of paper? Again, you don’t have to go over board, but it’s reasonable to put a little more creative thought into the piece of paper that defines your career.

3. Time for questions: At the end of an interview the interviewer will typically ask, “Do you have any questions?”  The hand-me-down questions of “Why did you choose to work here?” are just fine. I’m sure you’ll get some decent, valuable information. But, it might be a good idea to sit down and truly think about the company and the person you’re interviewing with. Be creative. These questions will be custom to the opportunity you’re interviewing for and if you want some specific tips, you know where to find me.

These items seem simple but that’s the point. You don’t want to be drastically out of this world, but these kinds of details can make a difference. When you’re out in the job market give us business majors a little uniqueness, a little more credibility in the “think outside the box” department. You don’t need to be in web design, performing arts, social sciences, mass media, or any other field where it’s okay to bend the rules a little in order to be authentic and creative.

Business majors unite.

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